Crowd-songwriting with Maroon 5 & Coca Cola

Coca Cola has always been one of my favourite brands. When I was a kid I used to collect bottles, pencil boxes, glasses etc. To this day my most cherished item is a Coca Cola bottle written in Hebrew from my trip to Israel.

I love the fact that they are so innovative in embracing music and the arts and they are producing a programme with Maroon 5 live in London to write a song with input from fans on March 22. They will have 24 hours to complete the song and all of it will be promoted via Coca Cola’s Facebook page and also on Twitter.

In this day and age with people caring more about their IP and copyrights, who will actually own the song? What will become of the song if it is used commercially? Business aside, I think it’s a great idea and I’m sure it won’t be the last time we’ll see fans write songs with their favourite artists. Don’t you just love social technology?

Have you seen or hear of any good ideas where artists involve their fans in the creative music process? Please share in the comments section below.

Post inspired by Image courtesy of FanPop

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About Desiree

I'm an entrepreneur with a passion for the music business, social marketing and media. A long term geeky chick, I like to share my viewpoints on the world as I see it while sharing cool discoveries too! I live in London, UK.

One thought on “Crowd-songwriting with Maroon 5 & Coca Cola

  1. Z

    Yes what happpens to the IP? I’d be interested to know…in the end does it really matter if it acts as a vehicle to catapult the real products ‘Maroon 5′ and ‘Coca Cola’?

    I know what you mean about Coca-cola as a brand. I used to love the advertisements they did in the African American music magazines like Beat It when I was a teenager. I remember collecting them too and having loads of their artist ads and the kente cloth ad they did for US BHM on my bedroom wall. I did one of my university essays on Coca-cola. Their ads have always integrated music and been forward thinking and ‘social’. Who was the mind behind the building of the brand back then? I’d love to know. Authentic brands grow organically and stand the test of time. They are definitely not built in a day. Coca-cola is a great example of how how a brand with recognisable values can become a way of life. Do you need to guard IP when your brand is that strong and you have a product that you can sell? I wonder what drink they will be drinking at the concerts? Is this the new advertising model?

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