Coca Cola has always been one of my favourite brands. When I was a kid I used to collect bottles, pencil boxes, glasses etc. To this day my most cherished item is a Coca Cola bottle written in Hebrew from my trip to Israel.
I love the fact that they are so innovative in embracing music and the arts and they are producing a programme with Maroon 5 live in London to write a song with input from fans on March 22. They will have 24 hours to complete the song and all of it will be promoted via Coca Cola’s Facebook page and also on Twitter.
In this day and age with people caring more about their IP and copyrights, who will actually own the song? What will become of the song if it is used commercially? Business aside, I think it’s a great idea and I’m sure it won’t be the last time we’ll see fans write songs with their favourite artists. Don’t you just love social technology?
Have you seen or hear of any good ideas where artists involve their fans in the creative music process? Please share in the comments section below.
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